Rebecca Steinfort

Healthcare executive, Hospital & Health Care

Hi, I'm Rebecca Steinfort. Welcome to my profile!

Rebecca Steinfort's Bio:

Rebecca Steinfort's Experience:

• Chief Strategy & Marketing Officer at DaVita

  August 2009 - 2012

• Chief Marketing Officer at Quiznos

  October 2008 - April 2009

  Responsible for growing Quiznos' $1.5 Billion of systemwide sales and the profitability of 5000 Franchised stores by appropriately investing a $90 Million advertising fund. Developed and executed brand strategies and marketing campaigns, selected and managed multiple advertising agencies, oversaw creative development, and determined media mix across traditional and digital media channels.

• SVP, Delivery & Catering at Quiznos

  December 2007 - October 2008

  Built a new growth business for Quiznos by designing the operational model, developing the marketing approach, and creating incentives to encourage Franchise Owner participation and investment.

• SVP, Corporate Strategy at Quiznos

  April 2007 - December 2007

  Enabled Quiznos to execute its turnaround aspirations by identifying, evaluating, and recommending strategic directions and action plans across all aspects of the business - from marketing to operations to development.

• SVP, Corporate Strategy & Integration at Level 3 Communications

  2000 - 2006

  Aligned business and market strategies with the vision of the organization in the fast-changing telecommunications industry. Advised senior executives on customer segmentation, cost management, acquisitions, exit strategies, and organizational design. Facilitated strategic business development efforts with key partners and sales teams. Spearheaded the simultaneous integration of 6 companies.

• Case Team Leader, Consultant at Bain & Company

  1997 - 1999

  Consulted for Fortune 1000 companies on broad range of growth and cost saving opportunities.

• Chief Operating Officer at Paladina Health (DaVita subsidiary)

  January 2011

  Responsible for the development, growth, and operational execution of a new primary care subsidiary of Fortune 500 dialysis provider, DaVita Inc. Created the vision for the new employer-focused healthcare service, hiring and managing the team, and delivering against the business plan.

Rebecca Steinfort's Education:

• Harvard Business School

  1995 – 1997
  Master of Business Administration (M.B.A.)

• Princeton University

  1988 – 1992
  Bachelor of Arts (BA)
  Concentration: Political Science and Government

Rebecca Steinfort's Interests & Activities: